The map pack is the top three results with the map and the pins. It's where over 60% of local fence leads originate. Ranking there is a discipline, not a trick - the right categories, the right service area, the right service list, weekly posts, steady reviews, and no missing pieces. We run all of it.
GBP is free to set up and free to run. What isn't free is knowing which levers move it - and consistently pulling them. Here's what we see in almost every fence contractor GBP we audit.
"Fence Contractor" is the primary category that matters. Missing it means missing every "fence company near me" search. Additional categories for repair, installation, and specialties expand your visibility.
The services list is a ranking signal AND a display feature - homeowners searching "wood fence installation" see your listing surface exactly that service when it's on your profile. Most profiles have zero services listed.
Setting your service area to "the whole state" hurts you in every city inside it. Setting it to just your home city hurts you in neighboring cities you actually serve. It has to match reality county by county.
GBP profiles with 50+ real jobsite photos rank better and convert better than profiles with 5 stock photos. Google literally counts photo activity as a ranking signal.
Google Posts appear directly in your profile and are a ranking signal for freshness. Almost no fence contractors post. Weekly posts move you up over months.
Every unanswered question and every unresponded review is a signal to Google (and to homeowners) that the profile is neglected. Responding to every one is a weekly discipline that pays back in rankings and trust.
Categories, services, service area, hours, business description, attributes, and all the little checkboxes correctly filled. If your profile already exists but was set up badly, we clean it without triggering re-verification whenever possible. If verification is needed we handle it.
Real jobsite photos uploaded regularly. Team photos. Truck photos. Before-and-afters. Every photo geo-tagged when possible. Google rewards active, high-quality photo activity with better rankings.
Every week: an update post, an offer post, or an event post. Real content specific to your business - new job types, seasonal promos, community involvement. These show in your profile and count for freshness.
Every completed job triggers a review request through FastQuote one day after completion. The request goes to the right place (Google, not a third-party review site) and includes a link that opens the review form directly. This is the fastest way to grow the review count that fixes rankings.
Every review gets a response. Positive reviews get a personal thank you. Negative reviews get a professional response that shows future homeowners you handle problems well. Weekly review of the responses to keep the tone consistent.
The Q&A section is a common blind spot. We seed the most common fence homeowner questions with real answers so future homeowners find them before they even ask. We monitor for new questions and respond quickly.
The gap between position 1 and position 3 is a 3x difference in leads. That's why the weekly work matters.
Fix all three at once and rankings compound. Fix only one and rankings plateau.
First improvements usually show up 30-45 days after full profile cleanup. Real map pack ranking movement takes a full quarter of consistent work - reviews, posts, photos, Q&A - to compound. Anyone promising overnight results is either lucky or lying.
Both. Your account owns the profile. We get a manager role, which lets us update everything without owning the asset. If we ever part ways, our access is removed instantly and the profile stays 100% yours.
Suspensions are handled case by case. Most are recoverable through the correct appeal process, but not all. If it's suspended when you come to us, we assess and give you a straight answer on reinstatement odds before anyone commits money to it.
Only if you have separate physical locations in each area. Google explicitly bans "keyword-stuffed" profile duplicates or profiles at addresses you don't actually work from. This is where a lot of contractors get themselves suspended - we don't play that game.
Google Guaranteed comes with Local Services Ads (LSA). We set it up as part of the ads work. It requires a background check and business verification. Once you have it, your GBP shows the badge, which lifts click-through rates measurably.
We handle the appeal to Google. Fake reviews (never a customer, competitor sabotage) can often be removed with the right documentation. Unhappy real customer reviews cannot be removed but can be responded to professionally in a way that actually helps future homeowners trust you more, not less.
The Field Report pulls your current GBP, your review count, your top 3 map pack competitors, and where your profile is missing the mark. Ninety seconds, no signup.