Bad agencies keep the process vague on purpose so you can't hold them accountable. Ours is spelled out - here's exactly what happens from the first conversation to the first booked job. If we ever miss a week, it's on us and we tell you why.
We won't ask you to sign anything until you've seen the analysis of your business, our proposed plan, and had the chance to ask us anything.
You tell us about the business. Where you're located. What kinds of fence you install most. What your goals are - more volume, better jobs, faster growth into new counties. We answer whatever questions you have. This is a real conversation, not a scripted sales call. If we're not a fit, we say so.
We run our free Field Report on your website, GBP, ads, and rankings. You get a one-page PDF with what's working, what's leaking, and where the biggest opportunity is. This is the same analysis we'd charge for at a bigger agency. You get it for free, before you sign anything.
We tell you exactly what we'd recommend and why. Pricing is transparent (see the pricing page for the revenue-tier table). We're happy to explain why every dollar is where it is. If you want a different scope, we'll price that too.
Take as long as you need. Talk to your partner or your team. Reach out to other Fence Branders clients if you want (we'll make the intros). Sign when you're ready, not when we push you to.
We stand up a shared workspace with everything you'll need - project tracker, shared file storage, weekly stand-up schedule. You get logins to your Google Ads account, GBP, GA4, and Search Console - all in your name.
We spend real hours on your brand voice, your service list, your competitors, and the counties you serve. This is the foundation everything else is built on. You review it and approve the direction before anything gets built.
First round of homepage design shipped for review. Full site structure mapped. Content briefs written. Photography and asset gathering starts. You approve the design direction before we build the full site.
Full GBP profile cleaned up. Categories, services, service area, hours, description, and photos all fixed. This alone typically moves the map pack over the first 30-45 days.
Full site built out. GA4, Google Ads conversion tracking, call tracking, form tracking - all wired in. Domain registered in your name in our registrar and pointed at the new site. Launched with all pages live.
First batch of county-level SEO pages goes live with real research and real content. Internal linking configured. Schema markup applied. Search Console notified.
Search campaigns launched with proper structure, tight keyword themes, and conversion tracking verified. LSA background check submitted so LSA can launch as soon as Google approves.
FastQuote configured for your workflow. Estimate templates, follow-up automations, review request sequences, deposit flows - all set up. Team trained. First customers going through the new system.
Ads reviewed weekly. Negative keywords added. Bids adjusted. Search terms reviewed. GBP posts published. County SEO pages added or refreshed. Weekly rhythm, not "hope for the best."
The moment you close a job attributable to our work, the first invoice goes out. Not before. This is real, not marketing copy - we've built it into the contract.
First month of full reporting shipped. Every source, every dollar, every booked job. If the report shows something isn't working, we tell you what we're changing for month two.
Every quarter we look at the whole system - what's working, what needs adjusting, what new opportunities to invest in (new counties, new services, new ad channels). Adjust the plan, keep moving.
If we part ways, you keep everything. Domain transfers to your registrar, code goes to your GitHub, accounts stay yours. No transition tax, no ransom.
The service goes away if we part ways - but the assets that were built stay with you.
We audit your existing site first. Sometimes the right move is a rebuild, sometimes the right move is a set of targeted improvements to the site you have. We don't rebuild what doesn't need rebuilding just to bill for it.
Standard is month-to-month after a one year initial period, so you're not locked in. The initial period covers the onboarding work (website, SEO foundation, tracking setup). After that, you can cancel any time.
Easy. Services are modular. Add SEO to your existing ads-only setup, drop GBP if you're managing it in-house, add FastQuote in month three when you're ready for it. Pricing is inclusive of our full stack. We grow with you without extra cost.
Yes. We'll make an intro to a client at a similar revenue tier. They'll give you an honest read on what working with us actually looks like.
Getting too big. A few clients have grown past our size range and moved to an in-house team. That's actually the best outcome we can have - we helped them get there. Second most common: mismatched expectations. We do everything we can to catch that in the first conversation before either of us signs anything.
Bad months happen - seasonal, weather, market shifts. The report will show honestly what happened. We adjust what we can control (ads, budgets, campaigns) and stay realistic about what we can't (a winter storm shutting down installs). Our job is a long game, not a month-to-month scramble.
Same analysis we do on new clients. Ninety seconds, no signup. If you like what you see, book the call.