Free Tools

Free audits, straight answers,
no signup wall.

We give away the same analysis we do for paying clients. Two tools, both free. Pick your speed - instant results on your phone right now, or a hand-prepared branded PDF back within one business day.

Or jump to a calculator: Missed-call cost · Disconnected tool stack

Pick your speed

Two tools, one goal: honest answers about your market.

The Field Report is a live audit you can run yourself in ninety seconds. The Market Snapshot is a branded one-page PDF we hand-prepare on your business. Some contractors use both.

Instant, self-serve

Field Report

Type your company name or website into the tool. We pull your Google Business Profile, count reviews, check your website, compare you to the top competitors in your map pack, and give you a score with the top three gaps.

  • Ninety seconds, no signup, no email
  • Live pull from Google Business Profile
  • Top three local competitors ranked
  • Website speed and structure check
  • Score from zero to one hundred, with the top three gaps called out

See the Field Report

Hand-prepared, deeper

Market Snapshot

Fill out a short form. Charles researches your specific market, ranks your top competitors, pulls demand stats for your metro, and hand-builds a branded PDF you can share with your partner or your spouse. Usually back within one business day.

  • One business day, prepared personally by Charles
  • Everything the Field Report has, plus market demand stats
  • Ranked competitor table with review counts and star ratings
  • Full digital audit: website, GBP, reviews, socials, directories, ads
  • Digital Growth Plan quoted for your revenue tier

Request a Market Snapshot

What we check

The same checklist for both tools.

These are the six things every fence company needs to have dialed in to win consistently in their market. Both tools grade you on all six. The Market Snapshot goes deeper on each.

01

Google Business Profile

Is it verified. Is it complete. Where does it rank in the map pack for "fence company [city]". How many reviews. What's the star rating. Are photos current.

02

Website

Does it load in under three seconds on mobile. Is it structured for search. Is there a working form. Is the phone number a live tel: link. Is HTTPS enabled.

03

Reviews and reputation

How many reviews on Google, Facebook, BBB, and Angi. What's the trend line. Are you responding to them. Are the negative ones handled or ignored.

04

Google Ads visibility

Are you running paid search. Is LSA (Local Services Ads) live in your market. Who else is bidding on fence-related terms in your metro right now.

05

Local competitor landscape

The top five to seven fence companies in your metro ranked by review count and rating. Where they win. Where the gap is. Where you can move into range fast.

06

Market demand signal

Population growth, new-home construction, migration trends, housing permits. The Market Snapshot pulls four sourced stats about your metro so you can see the size of the pie you're competing for.

Interactive · 30 seconds

What is every missed call actually costing you?

Every unanswered call is a job that goes to the next company in the map pack. Slide the numbers to match your business. Nothing sent anywhere. This runs entirely in your browser.

Monthly revenue you could recover $0 by capturing missed calls with FastQuote's callback workflow
Missed calls / month0
Recoverable calls0
Jobs won0
Annualized$0
Interactive · 45 seconds

How much is your disconnected tool stack costing you?

Marketing lives here. Proposals live over there. Invoicing somewhere else. Jobber. Housecall Pro. ServiceTitan. All real tools. None of them talk to your ads, your website, or your reviews.

What you pay today $0 per month · tools + your time
    With Fence Branders + FastQuote Starts at $750 per month · scales with your revenue and market
    • Website, SEO, Ads, GBP
    • FastQuote: estimates, e-sign, deposit
    • Automatic invoicing + review requests
    • Reconciled monthly reporting
    • Zero re-typing between systems
    You could redirect $0 per month back into growth See this in my Field Report →
    Why we give them away

    Because you shouldn't have to trust our word for it.

    Most agencies won't tell you what's wrong with your marketing until you've signed a contract. We think that's backward. Here's why we run both tools free for anyone who asks.

    1. 01

      You get to see us think before you pay us

      The tools show you exactly how we look at a fence business. If our take on your market is smart and specific, that's a signal. If it's generic and template-y, that's also a signal - and you should walk away from us or anyone else who sounds like that.

    2. 02

      You know your numbers before the first call

      Nothing kills a first sales call worse than the vendor knowing more about your market than you do. Run the tool. Bring the numbers to the call. Now the conversation is about strategy, not data collection.

    3. 03

      Not every business needs us

      Sometimes the report shows a fence company is already dominating their market and just needs a tune-up they can do themselves. We tell them that. Free tools that occasionally cost us a lead are still worth it because the ones that do become clients trust us more.

    4. 04

      No signup wall, no sales sequence

      Field Report needs zero personal info. Market Snapshot needs your email so we can send the PDF back. Neither one drops you into a five-email nurture sequence. If we don't hear from you again, that's fine.

    Common questions

    The stuff people ask before running the tools.

    Will you spam me if I run the Field Report?

    No. Field Report takes zero personal info - not even your email. You run it, you get the results, and unless you click Start the Conversation nothing else happens.

    Is the Market Snapshot really free?

    Yes. There's no charge and no card. The reason we can do it free is that Charles reviews every request personally, so if we're already at capacity we'll tell you the queue is a couple days longer than usual. But it doesn't cost you anything.

    Do I have to be a fence company to use the tools?

    They work best for fence contractors because that's what we've built them around. Closely adjacent trades (deck, hardscape, tree, some landscaping) can still get useful output. If you're way outside that range, the report will still run but the market comparison will be less specific.

    What if the tool gives me a great score?

    Then you're in good shape. Send us a note and we'll tell you what small tune-ups we'd suggest, or we'll tell you honestly that you don't need us right now. Both happen.

    What if the tool gives me a bad score?

    Then you know exactly what to fix. The report calls out the top three gaps and what each one is costing you. You can fix them yourself, hire someone else, or hire us - up to you. The score is meant to be useful either way.

    Prefer to talk

    Or skip the tools and just get on a call.

    First call is 30 minutes, no pitch. We'll run the Field Report live with you on the call and walk you through what the numbers mean.