Most fence companies running Google Ads are paying for clicks that never turn into estimates. The keywords are too broad. The negative lists are empty. The conversions are set up wrong so every phone call gets counted twice. We fix all of it. Then we run the account so that every dollar goes to the queries that actually turn into booked jobs.
This isn't hypothetical. These are the six things we fix in the first two weeks of every new client account.
Broad match on generic terms means you pay for "electric fence for goats" and "fence sitting definition" and "chain link fence rental." All real. All paid for. All useless. We rebuild campaigns on phrase and exact match with tight negative lists.
Most accounts we inherit have three different "phone call" conversions firing on the same call, inflating results by 3x. Great for the last agency's report. Terrible for making real bidding decisions.
LSA runs above regular ads for fence in most metros. If your account isn't running LSA, you're leaving the top slot to competitors who are. LSA requires background check and Google Guaranteed - we set both up.
Ad says "vinyl fence installation" - lands on your homepage. Quality score tanks. Cost per click doubles. Homeowner bounces. Every campaign gets its own landing page, matched to the ad.
Google's default "help me help you" toggle silently adds keywords and raises budgets without asking. It's off by default in every account we manage.
Clicks are the vanity metric. Estimates are the operational metric. Booked jobs are the money metric. If your monthly report talks about clicks and CTR, someone is hiding from a hard conversation.
LSA runs at the top of the results with a Google Guaranteed badge. You pay per lead, not per click. We set up the profile, run the background check, and manage weekly review requests to keep the LSA ranking high. LSA leads are the cheapest and highest-intent leads in fence marketing when the account is set up right.
One campaign per fence type (wood, vinyl, aluminum, chain link, commercial). Each campaign has ad groups per intent (installation, repair, replacement). Each ad group has tight keyword themes. This is the structure that scales without wasting budget.
Campaigns targeted to the counties you actually serve, with bid multipliers on your best-performing zip codes. Excluded regions for markets you don't serve. This is how you stop paying for clicks from towns you'd have to drive 90 minutes to visit.
Every week we pull the search terms report and add negatives for anything that's not a fit: DIY searches, competitor-brand searches for products you don't offer, non-fence searches, wrong-intent searches. This is the single highest-leverage weekly task in a fence ads account.
Phone call conversions (with call tracking that de-duplicates repeat callers). Form submission conversions. Booked-job conversions imported from FastQuote for offline conversion tracking. The bidder learns to bid toward booked work, not toward form spam.
Every week we review search terms, adjust bids, refresh ad copy, and add negatives. Every month you get a report that reconciles ad spend against booked jobs. No pretty screenshots of click-through-rate. Just: what did we spend, what did we get, what are we changing.
Fence Branders never touches your ad spend. It goes straight from your card to Google.
Included in the Fence Branders monthly. Not a percentage of ad spend. No incentive for us to spend more of your budget.
Depends on your market and your goals. In a small metro with low competition, we've seen accounts perform on $1,500 a month in ad spend. In a competitive suburban market, $3,500 to $6,000 is more common. We look at your target lead volume, your cost per lead in your market, and your capacity to service work before recommending a starting number.
LSA leads typically start day one or two after the background check clears. Search campaign leads take two to four weeks to stabilize while the account learns which queries convert. First month is usually the noisiest, second month is usually the truest read on what the account will do.
No. We charge a flat monthly. Percentage-of-spend billing creates a bad incentive - the agency wants you to spend more. Flat billing means we only recommend spend increases when they'll actually produce more booked jobs.
Great. We audit what's there, clean up the tracking, fix the campaign structure, and take over management without a rebuild if possible. Sometimes a rebuild is faster than fixing a badly-structured account - we tell you which after the audit.
Yes, always. The account is in your name and you have owner access. You can log in any time and see every campaign, every keyword, every spend, every conversion. We hate the "we run it, trust us" model - transparency is the whole point.
Ads can be paused any time. If you take a slow-season pause, we recommend keeping LSA on because leads there tend to stay steady, and we can reduce Search campaign budgets down to a minimum instead of a full pause so the account doesn't lose its learning. Your call.
The Field Report checks whether your ads are visible in your top service areas, and where your account is quietly leaking spend. Ninety seconds, no signup.