Years of Fencing Experience
Managing Crews, Handling Estimates, Competing in Local Markets.
Years of Marketing Experience
Websites, SEO, Google Ads for Local & Global Construction Businesses.
What Makes Fence Branders Different
Fence Branders was built by people who know fencing and people who know
marketing. Not one or the other. Both.
Fence Branders was founded by Dustin Johnson, a fence industry leader, and
Charles Owens, a marketing architect.
Dustin brings real, day-to-day experience running a fence business: managing
crews, handling estimates, dealing with slow weeks, and competing in local markets.
Charles brings years of experience building enterprise marketing systems.
Together, Fence Branders combines real fence industry knowledge with proven
marketing execution. That means decisions are based on what actually drives calls
and estimates for fence companies not marketing theory, not generic playbooks, and
not guesswork.
Our focus is simple: More Calls. More Leads. Steadier work. in the
markets you actually
want.
At the end of the day, fence companies need the phone to ring and estimates to get scheduled. Everything we do is built around that. No vanity metrics. No busy work.
You own your website, your content, and your accounts. Period.
Nothing is held
hostage and nothing disappears if the relationship ever changes.
We know what it’s like to be locked into something that isn’t working. We
require
enough time to do the job right, but we don’t rely on long contracts to keep
clients.
You stay because it works.
We do not use backlink schemes, hidden pages, or shortcuts that try to game search engines. Those tactics do not hold up and hurt you over time. We use proven authority and trust signals that build your SEO steadily over time.
Homeowners want to know three things fast: do you serve their area, do you install the kind of fence they need, and do you look like a company they can trust. If that is not clear right away, they move on.
You’ll know what was done, why it mattered, and what changed. No
marketing
jargon. No confusing reports. Just clear updates you can understand and
trust.
Everything we do points back to our main foucs: More
Calls. More Leads. Steadier work. That is what drives the
strategy behind the website, SEO,
Google Ads, and tracking.
We focus on what actually generates jobs:
High-converting websites, hyperlocal search visibility, & focused Ads
Fencing Websites
The foundation to your sytem; a custom designed, user friendly, and seo optimized website.
- Free Migration from Competitors
- Custom design
- Service pages & City pages
- SEO Optimized
- Easy estimate & leade requests
Hyperlocal SEO
Deep level authority in your service area. Lower your ad costs and Raise your Page rank.
- Dominate your service area
- Hyperlocal landing pages
- GBP & NAP optimization
- primary, expansion, & growth markets
- Local signals that boost rank
Google Ads
Eliminate wasted spend & capture high-intent homeowners searching for fence installation right now.
- Hyperlocal to avoid wasted spend
- Lead ads built for you
- Ongoing optimization & tracking
- Higher ROAS & Lower CPC
- Integrated into your CRM
Why Fencing Websites Need to Be Structured Differently
Most fence websites are not failing because they look bad. They
fail because they are not structured around how fence customers actually
search and decide.
A homeowner usually wants to know a few things fast. Do you serve their
area? Do you install the type of fence they need? Can they trust you? And
how do they get a quote without jumping through hoops?
If that is not clear right away, they move on.
That is why we focus on structure first. Clear service pages. Clear city
pages. Clear quote paths. Clear calls to action. The website should make it
easy for the right customer to understand what you do and take the next
step.
Your website should make it obvious what types of fence you install. Wood, aluminum, chain link, privacy fence, gates, and whatever else you actually want to sell.
Customers need to know you work in their area, and search engines need to understand that too. That means building around the cities and service areas you actually want to target.
If the phone number is buried or the quote form takes too many steps, people drop off. The next step should always feel obvious and easy.
Most customers are checking your site from their phone. If it is slow, cluttered, or hard to use, you lose the call before it starts.
Fence customers are not reading every word on your site. They are scanning, comparing, and deciding quickly. Your site needs to support that.
How It Actually Comes Together.
We start by understanding how
your business actually operates. What types of jobs you want more of, where you want to
work, and how your crews are scheduled. Most fence websites try to say everything to
everyone. That’s where things break down.
We narrow the focus so your website reflects what actually drives your business.
Residential installs, core service areas, and clear messaging that matches how customers
search.
From there, we either build your website or restructure what you already have. In most
cases, it’s not about starting over. It’s about fixing what’s already there.
We simplify the layout, clean up the messaging, and make sure every page has a clear
purpose. Service pages, service areas, and the path to request a quote all need to work
together.
Once the structure is right, we focus on removing friction. The phone number should be
visible. The quote process should be simple. Customers shouldn’t have to think about
what to do next.
This is where most websites fall short. Small issues in this step are what cause missed
calls and lost jobs.
After everything is in place, we launch with tracking set up correctly. Calls, forms,
and lead flow are all visible so you can actually see what’s coming in.
No guessing. No wondering if it’s working.
Once the site is live and leads are coming in, we adjust based on what’s actually
happening. Which services are getting calls, which areas are producing work, and where
things can be improved.
This is how things get better over time. Not by guessing, but by making decisions based
on real activity.
When the focus & structure is clear, everything else is easy. Which leads to More Calls, More Leads, & Steadier Work.
Let’s talk through your business.
25+
Years of Fencing Experience15+
Years of Marketing Experience
Real Fence Company.
Real Website.
Real
Results.
Here’s an example of how we take an existing fencing website & restructure it to drive leads.
Complete Fence of Georgia
Complete Fence of Georgia already had a website in place, but it wasn’t aligned with how the business actually makes money. Residential installs drive the business, but that wasn’t immediately clear. Financing was hard to find, service areas were too broad, and the path to request a quote required too many steps.
Instead of starting over, the focus was on restructuring what already existed. The goal was simple: make it obvious what they do, where they work, and how a homeowner can move forward.
What We Changed
The Results
FAQS
Straight Forward Communication
We will evaluate your current website first. In many cases, we can migrate and improve what you already have without starting over. If the site is not structured to convert or not aligned with your service areas, we may recommend redesigning parts of it. The goal is not to rebuild for the sake of it. It is to make it work.
Yes. A lot more than most companies realize. If your ads are sending people to a website that is unclear, too broad, or hard to use, you end up paying for clicks that don’t turn into calls or estimate requests. A well-structured website also changes what you can target. Instead of competing for broad, expensive searches like “fence companies near me,” you can align your ads and pages around specific services and local areas. Things like 2 rail aluminum fence installs, 6 ft privacy fence, or HOA approved Simtek fence in the exact cities you want to work. Those searches are less competitive, lower cost, and come from customers who already know what they want. Good ads bring the right people in. A well-structured, service-area-focused website is what turns that into real work.
Most projects are completed within a couple weeks depending on scope. If we are restructuring an existing site, it can often move faster than a full build. We focus on getting the foundation right first so you can start seeing calls and quote requests sooner.
SEO builds over time. You may start seeing movement within a few weeks, but consistent results usually develop over a few months as your pages gain visibility and authority.
Nothing gets lost or taken from you. We can migrate your website, domain, and hosting if needed, and make sure everything is set up correctly. You always own your website, your domain, and your accounts.
Yes. A lot more than most companies realize. If your ads are sending people to a website that is unclear, too broad, or hard to use, you end up paying for clicks that do not turn into calls or estimate requests. A well-structured website also changes what you can target. Instead of competing for broad, expensive searches like "fence companies near me," you can align your ads and pages around specific services and local areas. Things like 2 rail aluminum fence installs, 6 ft privacy fence, or HOA approved Simtek fence in the exact cities you want to work. Those searches are less competitive, lower cost, and come from customers who already know what they want. Good ads bring the right people in. A well-structured, service-area-focused website is what turns that into real work.
It depends on your market, competition, and goals. The focus should be on efficiency and lead quality, not just total spend. As a start we usually recommend your monthly spend should be equivalent to the profit on your average job.